Time spent in planning ensures that a project's potential is fully realized. Conceptual planning reviews the total building project. Master planning, feasibility studies, and conceptual estimates are some of the tools used to conceive a project.

Conceptual planning is the process of evaluating the multitude of alternatives to accomplish our clients' needs. This often involves site selection and evaluation of building new versus leasing or rehabilitation of an existing facility. The evaluation process is the first step to achieving a superior end product.

Listening and talking to understand your goals, constraints, and your diverse needs, then, as a team, considering the various solutions is integral to effective planning. Understanding the needs of those who will ultimately use the facility and translating those needs into alternate designs and solutions is the foundation of a successful project.